March 31, 1900
There are other indications than the calendar that the season is now nearly ended. Ask the season ticket holders at Goodison Park and Anfield Road: they know, bitterly! They are not treated as they were when they came to buy their tickets. Than it was:
“How do you do, my dear sir? Pray be seated! What may I have the pleasure of doing for you? A ticket? – two? – family season tickets for ten? Charmed! Delightened! Twenty pounds – thanks you. So good of you to come. Honoured, my dear sir. I assure. Good morning!”
And now! Well, the money was all right at the moment; very welcome; ready cash to set the ball rolling; and the season ticket-holders, while it lasted, was a great personage. You have seen him in a railway carriage when the guard comes to inspect tickets.
“Pass!” and the guard bows respectfully, and proceeds to harry the other less fortunate passengers. It was so at Goodison Park and Anfield Road for a time.
“Pass!” But after a while that single word did not suffice – money running short, I suppose.
“Will you kindly let me see your pass, sir,” says the doorkeeper, courteously, but firmly. Season ticket-holder thunderstruck.
“Confound the fellow’s impudence! Will write to the directors and get him dismissed.”
Money runs still shorter; doorkeeper gets still stricter. Scrutinises passes now; looks at the holders suspiciously; holds passes up to the light to see whether it isn’t last season’s date; consults secretary: asks:
“Are you Mr. So and So?” evidently thinks you a liar and a thief; finally says, “Well, you can go in this time, but don’t let it occur again” – pass still some weeks to run!
And now the once despised six-penny “casual” has become a personage of importance. How often, earlier on, have I told roughly to “stand aside and let these gentlemen pass!” – a whole row of season ticket-holders. It is they who have to stand aside now, under strict surveillance. They are treated like “deadheads,” while the ones despised ready-money customers are received with open arms. The season ticket money has long since gone; it is the nimble “tenners” now that keep the show running.
(Source: Lancashire Evening Post: March 31, 1900)
Everton F.C. season ticket. Image from the Everton F.C. collection.