June 12, 1909
Open war was declared in Liverpool on Saturday against the action of a large brewing firm in introducing in their numerous houses a new and non-imperial measure called the Lloyd George for spirits. The firm’s scheme is to give a smaller quantity at the old price, but the other licensed traders condemn it in wholesale fashion, and are making overtures to the authorities. One prominent firm has posted the following notice: – “Only Imperial measures used in this establishment. No welshing.”
(Manchester Courier: June 12, 1909)
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