Liverpool F.C. balance sheet 1934-35

May 31, 1934
Liverpool F.C. have issued their balance-sheet, and the figures show the club as having lost £4,000, chiefly owing to the call on their “preserves” with signing fees. They started the season with the promise of rich things. Up to November they were a fascinating side and were doing quite well; after that the injuries, and the slump, and a mixed medley of cup and League games.

Their League receipts are “up” compared with a year ago, and in this connection it can be said that Everton, who also show a loss – about half the amount Liverpool have suffered – found their league receipts in front of a year before. This is explained by the fact that Everton, a year ago, were in the Cup, and people missed league matches to save up for their Cup visits. On the other hand, I think it must be considered a vital factor that this season the gate receipts were better through the continued fine weather of the weekends. Saturdays were abnormally fine, whereas a year before we had had some downpours and a blizzard to spoil the gates.

Liverpool’s figures provide much food for thought. They escaped relegation thanks to the Easter time offerings of the players, and the general cost of things grew appreciably as it always the case when a club is fighting against relegation and must buy new players.

Ernest Blenkinsop was costly, but invaluable in his aid; Tosh Johnson began by inspiring the team to swamp Middlesbrough – he wasn’t of big cost, but every one added to the other one made the balance-sheet the more awkward.

Income from all sources amounted to £35,013 and expenditure to £39,217.

Gate receipts at League matches, after deductions for compensations to visiting clubs, totalled £29,373, an increase of £5,500 on last year, while £4,969 was received from cup-ties, compared with £680 the previous season.

Players’ wages, bonuses, and transfer fees absorbed £23,651 17s. compared with £13,490 11s. 9d., while players’ benefits (£2,096) and travelling expenses (£3,383) showed an increase. Savings were affected in training, ground expenses, and trainers’ and groundsmen’s wages.

After deducting the season’s loss and a sum of £1,428 for depreciation, there is a balance of £22,381, out of which the directors recommend payment of a dividend at the rate of 7½ per cent., which will absorb £900.

Reference is made in the annual report to the great loss the cub has sustained in the death of Mr. Thomas Crompton, a former chairman. The vacancy on the board caused by Mr. Crompton’s death will be filled at the annual general meeting, which is to be held on June 8, when Mr. George Alfred Richards, whose nomination is the only one received for the vacancy, will be elected unopposed.

The retiring directors are Mr. William McConnell and Mr. Stanley Ronald Williams, who offer themselves for re-election.
(Source: Liverpool Echo. May 31, 1934)

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