August 14, 1939
The new cup final ticket scheme put into force by Liverpool Football Club is likely to be followed by most of the First Division sides. The idea is that any person producing 18 first team programmes will be guaranteed a ticket for the FA Cup final, providing the particular club reaches the final.
Everton have followed the Liverpool example, and now others are interested. Mr. John Charles Rouse, assistant-secretary of Liverpool, points out that there is no question that the demand will exceed the supply, for the club issues only about 10,000 programmes for each first team match, and any club appearing in the final is allocated 12,000 tickets. That means the club would still have a couple of thousand tickets to play with, even if every programme buyer wanted his ticket.
(Source: Evening Express: August 14, 1939)